It's that time of year again! While you and your team are preparing for the holidays, make sure you're reminding patients to come in for their medical, dental, and vision appointments. A friendly reminder will help motivate patients to take advantage of those heath benefits before the end of the year! At SmileMakers, we've got you covered with valuable, patient-friendly marketing strategies to engage, strengthen, and grow your community this season.

Highlight In-Network Insurances

As the holidays launch into full swing, many adults are planning time off from work, and winter break is soon to make its eager arrival for kiddos! Social media is a quick yet personal way you can use this time to connect with your patient family and ensure that their health is bright and beautiful all season long. Post about your in-network and accepted insurances on your practice's Instagram and Facebook so patients are reminded during their downtime. Looking to instill an added boost of urgency in your patients? You can also feature a countdown banner to the end of the year on your website! Efficient and effective, this tool will let families know exactly how much time they have left to use their benefits from the convenience of your homepage.

Make the Jump to Online Scheduling

Convenience is key – especially during the hustle and bustle of this season! When patients aren't feeling a phone call, it's faster and easier for them to book an appointment online. By upgrading your website with effortless online scheduling, you can help meet the needs of busy families and delight your community with modern, streamlined care. Patients can simply pick a date that works best for them and receive a prompt reminder for their upcoming appointment, minimizing no-shows and maximizing the experience for both your patients and your team. With just the click of a button, a lower barrier to entry will support a steady volume of visits during the holidays!

Send Cards with "Urgent" Marketing Messaging

For a lot of patients, understanding their health insurance benefits can often feel overwhelming. Which is why keeping your community in the loop with the right language can make all the difference. Whether you're writing an email or creating a social media post, make sure it's clear that benefits often expire at the end of the year, so any appointments that patients have been putting off need to be booked now! Empower your community to take action by using genuine, yet straightforward messaging.Send them a card to remind them to use their FSA or HSA benefits before the year ends. Pressing phrases such as "hurry," "don't miss out," and "last chance" will encourage your patients to sustain their health, make the most of their benefits, and book a visit before December 31st.

You Can Count on SmileMakers

We're honored to help incredible providers just like you enjoy a thriving holiday season. No matter your needs, our team will be right by your side all year round. Together, it's our goal to make you and your community smile with compassionate, educational, and inspiring care. If you have any questions for our knowledgeable team, we'd love to help! Just send us a message at SmileMakers.com and we'll get back to you shortly!