Create Summer Special

When it comes to keeping a consistent patient flow, monetary incentives provide awesome opportunities for patients to book their appointments. Encourage parents with an affordable summer special by offering discounts on any in-house membership plans for children. Parents will have peace of mind knowing that their little ones will receive the quality pediatric care they need, while helping your practice maintain a loyal patient family.

Along with discounts on in-house membership plans, setting up a referral program is another excellent monetary incentive. Set up a referral program that lasts all summer long and let happy parents sing your praises and earn valuable credit towards future services. This will encourage other parents to check out your practice and enjoy top-notch, discounted treatments for their kids as well! Thoughtful specials and positive word-of-mouth are simple, yet effective ways you can sustain long-lasting relationships, grow your patient family, and bring delight to busy parents.

Have a Summer-Themed Giveaway

Help families kick off their summers with a summer-themed giveaway! Vacations are the essence of this season of sunshine. With many families planning memorable getaways, keep a thriving patient community by curating gift bags for parents who book an appointment before the end of the school year! At SmileMakers, we offer an array of completely customizable, summer-themed products that parents and kids will love all season long. From Insulated Tumblers to keep them cool and hydrated to SPF 30 Lip Balm and Neon UV Protection Sunglasses, we have your practice covered with fun prizes for all of your summer giveaway needs!

Summer Social Campaign

Boost awareness through your social media by posting about your summer plans, events happening throughout the summer in your community, or anything summer-related to encourage engagement from followers. Patients will get to know you and your team on a more personal level and feel connected to your practice. Write an engaging social media post featuring your community's best summer spots to spend time with family. This can include beloved local ice cream shops, nearby beaches or lakes, parks, hiking locations, community events, and more!

Alongside blog posts and images, one of the most personable ways you can stay in touch with your patient family throughout the season is by posting short, but sweet video content. Try creating a fun interview video of your team's upcoming summer plans or dream summer vacations. Embracing authentic content can help promote a relationship-based approach to your care, build trust in your brand, and invite new leads!