Let's face it, 2020 was a challenging year. Due to COVID-19, many dental practices were forced to cancel spring appointments. As a result, dentists saw a stall in hygiene production in the fall of 2020. As your practice steps into the spring season, now is the perfect time to proactively lean into marketing efforts so you can strive for a significant spike in production throughout the year. SmileMakers makes it easy for you to rebound from any scheduling dips with these 4 simple marketing tips.

Share Your Specials, Rewards, or Referral Program

Promoting a new patient program or limited-time special is a tried-and-true way to ensure an uptick in appointments and production. These specials can offer a one-time discounted visit for patients looking for a lifetime dentist. Promoting rewards such as a raffle or giveaway entry for new patients can incentivize on-the-fence leads to book an appointment. A referral program rewards your current patients for encouraging friends to schedule a visit. These proven marketing strategies are geared toward boosting lead generation and production so you can enjoy full operatories.

Let's Get Social

How many times a year do you see a patient on average? Once? Twice? By creating and posting targeted social media content, you can foster an ongoing relationship with existing patients while attracting new patient leads. Start by posting habitually two to three times a week. A steady drumbeat of authentic content that highlights your specials, referral programs, or open appointment times can push current and potential patients to finally schedule a visit.

Plunge Into Paid Ads

Google Ads (also known as "pay per click" or "PPC") put your dental practice's promotion in front of the right people by giving you prominent placement on search engines and social networks. By upping your paid online ads budget, you can expect a bump in patient lead generation. If your office is looking for a digital avenue to promote a new patient special, reward, or referral program, paid ads are a great way to ensure more eyes see your special offer and take advantage.

Get In Front Of The Camera

You're more than a dentist! You're a healthcare leader in your community. By sharing your knowledge with a wider audience, you'll expand your brand recognition and make yourself a sought-after dentist in your area. A great way to get started is by exploring news stations to share your expertise. The more visible you are in the media, the more you'll establish yourself as a trusted, reliable dental resource in your community. As a result, you'll get more patients calling your office for consultations and appointments.

We're With You Every Step Of The Way

At SmileMakers, your success is our success. We are committed to helping your practice grow and thrive with playful products and helpful recommendations. If you're looking for more marketing ideas or have any questions, our team is on standby to assist you! Just head over to SmileMakers.com to get in touch with us today!